Years ago, Acme Advertising existed. They were part of the heyday, so to speak, of the Ottawa industry (one which I’d love to experience). Scooping up awards left and right, all that good stuff, and then, like all good things it came to an end. Everyone went their separate ways, some went on to start their own shop. Sarah Roncarelli was one of those who started her own thing. Fifty has since become one of the shops in town that consistently spews out great work and scoops up awards. There was a carousel of staff hitting the stage at last year’s IABC awards. They don’t strive for the spotlight – they don’t have to. The work speaks for itself. They have a pretty diverse client base, all with visually stunning solutions. For more work, check out their site.